THE START OF THE END
CULT OBJECT
HIDDEN MISSION
READY-TO-OUTRO
Outro is the end of a song, the close of an era that everyone already knows, because every note and every beat is written. But this is not a perfect ending. Now begins the beauty of chaos, contradictions, and instinct, revealing a B-side we often try to hide. Because, after all, Outro also means other.
Every community needs a cult object, a symbol that gives image and voice to its actions and identities. The street is lived through common interests like trends, music, languages, and beliefs that define the community. Outro is a celebration of the individuals for whom fashion hits the streets, music shapes fashion, and the streets pulse with every beat. That’s why we seek a design that coexists with a symbol that not only conveys personality but also adapts to both clothing and brand communication.
No one knows who it is, but everyone knows what it is. Outro is unpredictable and ever-changing, just like people. It’s a fluid brand that plays with dualities and mystery, and can be represented and interpreted in many different ways.
The street is spontaneous; it’s ready-to-wear, prepared for the end of the song because we don’t know what comes next.
Outro signifies the end of a song, but it also marks the beginning of something new. Each garment is a blank score ready to collaborate with creators and artists, forming a collaborative community where everything blends together: urban culture, music, and performance.
