Every community needs a cult object, a symbol that gives image and voice to its actions and identities. The street thrives on shared obsessions: trends, music, languages, and beliefs that define a collective pulse. Outro is a celebration of the individuals for whom fashion hits the streets, music shapes fashion, and the streets pulse with every beat. That’s why we seek a design that coexists with a symbol—bold, unique, versatile, and adaptable, flowing between our gear and our voice.
No one knows who it is, but everyone knows what it is. Outro is unpredictable and ever-changing, just like people. It’s a fluid brand that plays with dualities and mystery, and can be represented and interpreted in many different ways.
The street is spontaneous; it’s ready-to-wear, prepared for the end of the song because we don’t know what comes next.
Outro signifies the end of a song, but it also marks the beginning of something new. Each garment is a blank score ready to collaborate with creators and artists, forming a collaborative community where everything blends together: urban culture, music, and performance.
